Multi-Channel Digital Marketing Built for Measurable Growth
Since 2012, Doug Swarts Digital Marketing has helped Central Coast businesses build diversified lead generation systems — from SEO and paid media to CRM automation, speed-to-lead follow-up, and full conversion tracking. We understand the entire customer acquisition pipeline, not just one piece of it.
Built on Performance, Rooted in San Luis Obispo
Doug Swarts Digital Marketing was founded in 2012 with a conviction that most agencies were solving the wrong problem. They were optimizing for activity — impressions, clicks, rankings — while their clients actually needed customers. We started building programs where our compensation was tied directly to qualified leads delivered, not reports filed.
Over the past decade-plus, that foundation has expanded into a full multi-channel system. We don't just run SEO or manage ads in isolation. We understand how every piece connects: how fast a lead is followed up determines whether it converts, how a landing page is structured determines whether paid traffic becomes revenue, and how a CRM is built determines whether any of it is trackable or scalable.
We serve home service companies, contractors, professional practices, and service-based businesses throughout California. Our in-house team covers every discipline — SEO, PPC, web design, copywriting, video production, and CRM automation — so strategy stays coordinated and nothing falls through the cracks between vendors.
Doug Swarts
Founder & Lead StrategistDoug has spent over a decade building lead generation systems for local and regional businesses across California. His approach starts with the full funnel: traffic, conversion, follow-up, and measurement. If a lead isn't tracked from first click to closed job, you're flying blind — and he's spent years making sure clients never have to.
Based in San Luis Obispo and personally involved in every client engagement at the strategy level. He doesn't hand off accounts to junior staff.
doug@heysimpletree.comThe Full Gamut of Digital Lead Generation
Most agencies specialize in one lane. We've spent 12 years building systems that work across every channel simultaneously — because businesses that depend on a single traffic source are one algorithm update or cost-per-click spike away from a bad month. Diversified lead generation is the only durable model.
Multi-Channel Lead Generation
We build lead pipelines from multiple independent sources: organic search, Google Ads, Facebook and Instagram advertising, pay per lead networks, and Google Business Profile. Each channel is tracked separately so you know exactly what your cost per lead is from every source — and which deserve more investment.
Speed-to-Lead & Booking Automation
A lead that goes uncontacted for more than five minutes is 80% less likely to convert. We implement CRM pipelines, missed-call text-back, AI-assisted follow-up sequences, and automated booking systems so every lead is engaged immediately — whether you're on a job site or asleep. The system works while you work.
Conversion Tracking & Attribution
We connect the dots between ad spend and closed revenue. Call tracking, form attribution, CRM pipeline reporting, and Google Analytics 4 event tracking give you a clear picture of what's working and what's wasted. No guessing. No vanity metrics. Just cost-per-lead and cost-per-acquisition by channel.
SEO & Organic Authority
Paid channels need a budget to run. SEO builds an asset that keeps generating leads long after the work is done. We handle technical SEO, on-page optimization, local search and Google Maps authority, content strategy, and link acquisition — the compounding investment that pays dividends for years.
Review & Reputation Management
More reviews and a higher rating directly improve conversion rates from organic and map listings. We implement automated post-job review request systems with smart routing — positive experiences go to Google, negative ones go to a private survey — so your reputation compounds on autopilot.
Free competitor analysis and lead generation audit for your business. No cost, no commitment.
Get Free Consultation (805) 602-7191San Luis Obispo
Service Channels
Options Available
West Coast Coverage
Results We've Generated for Clients
Numbers from real campaigns across SEO, paid lead generation, and CRM automation programs.
How We Think About Client Work
Full-Funnel Thinking
Traffic without conversion is wasted. Leads without follow-up are lost. We engineer the entire customer acquisition process — from first impression to booked job — not just the top of the funnel.
Diversified Lead Sources
A business that depends on one channel is fragile. We build multiple independent lead pipelines so a single platform change never puts you out of business overnight.
Performance-First Pricing
Where it makes sense, we put our fees on the line. Pay per lead programs are the clearest expression of our confidence in the work we do and our alignment with your goals.
Transparent Reporting
You see the same data we see. Cost per lead by channel, pipeline value, ranking movements, and conversion rates — reported clearly every month without spin or selective emphasis.
Speed to Lead
The businesses that win are the ones that respond first. Our automation systems ensure every lead gets an immediate, intelligent response — whether from AI, text-back, or a sequenced follow-up.
Long-Term Asset Building
Paid ads stop the day you stop paying. SEO, reviews, content, and CRM infrastructure compound over time. We invest in both — short-term results and long-term competitive advantages.
What Our Clients Say
Real business owners sharing results from their SEO, pay per lead, and digital marketing programs.
Client Testimonial #1
Client Testimonial #2
Remote by Appointment, Wherever You Are in California
Our office is at 4420 Broad St., Suite C in San Luis Obispo, but the work happens remotely. We've built strong client relationships with businesses from San Diego to Sacramento without ever requiring an in-person meeting for day-to-day work. Strategy calls, reporting reviews, and campaign check-ins all run over video.
What you get is a dedicated point of contact — not a rotating cast of account managers — and a team that treats your business the same way it treats its best local clients, regardless of geography.
Let's Build Your Lead Generation System
Free audit and competitor analysis for Central Coast and California businesses.